Activision Blizzard has announced Kellogg Company as a new multi-year partner of its esports Overwatch League (OWL).
The deal will last through 2021 and includes co-marketing initiatives with the company’s Pringles and Cheez-It brands, which will be the presenting sponsors of the halftime show and the highlights segments during this year’s OWL finals.
Analysis and Comments
The deal is a further sign of the growth on eSports monetisation, showcasing the rapidly increasing number of non-endemic brands that are willing to put marketing dollars into eSports.
eSports, while still under-monetised, continues to be one the most high profile platforms for games companies to advertise and broaden their audiences, enabling key beneficiaries such as Activision Blizzard, Ubisoft, EA etc. to increase engagement and publicity for their games.
Given recent structural changes within high-profile eSports such as League of Legends and Overwatch (franchising, home and away games, regular season play etc.), we think we could see eSports becoming a profit generator for the games developers (rather than just a marketing tool) sooner than expected.
Notably, MTG Esports, one of the largest US based businesses, recently reported huge growth in its eSports league (ESL). Over the course of the first seven months of 2019, ESL’s data shows that unique users (+90%), hours watched (+190%) and video views (+55%) all significantly increased as a result of fans tuning into properties such as ESL One, Intel Extreme Masters and ESL Pro League tournaments, shattering the numbers recorded in 2018.
It is possible that we could see an professional (multi-game) eSports teams/organisations become sufficiently profitable that they could look to go public, which could materially change industry dynamics.
August 1, 2019
(updated August 1, 2019)
Published by toofasteddie
@actifit is doing it again! They have launched another new functionality, from now on you can exchange your AFIT tokens for STEEM at the STEEM-ENGINE market.
In order to allow all users and investors the use of this new functionality, you need to have AFITX tokens in your wallet which are going to be airdropped in the coming hours, with a maximum of 10 AFITX per account (equivalent to 100 STEEM at the current price).
In short, For every 1 AFITX owned, you can move daily up to 100 AFIT.
That means, AFIT current price is 0.05 STEEM/AFIT , so, at the current price it is 5 STEEM a day just with 1 AFITX!
But, wait, AFITX seems to be even more important than the rewarding AFIT token… The more AFITX token you have in your wallet the higher your user rank and so the higher you will be rewarded in AFIT, STEEM, ZZAN, SPORTS, PAL.
Also have a look on the Token description:
“AFITX is a new special benefits token for Actifit users & AFIT token holders. Holding this token enables users to: – Daily Move AFIT tokens to S-E – Increases user rank – Increases post rewards via our different rewarded tokens – Receive priority when exchanging AFIT for STEEM upvotes – Participate in contests – AFITX will constitute the basis for our future Exchange framework“
So here I am now buying some AFITX while exchanging already some of my AFIT for STEEM…
Actually, it is working somehow as an AFIT POWER-DOWN in automatic, so, seems that you have to select the amount you want to send daily to the Steem-engine exchange so, be sure to choose a sustainable amount because it can affect your User Rank.
For me this is a Clear WIN-WIN again!!!!
Congratulations and thanks to @mcfarhat and @actifit team for the excellent work.
