It’s been over seven months since I last talked about Chipotle.
The Moment Of Truth For Chipotle
After years of news flashes of Chipotle food making people sick, Chipotle hired a new CEO, Brian Niccol earlier this year. At Taco Bell, Niccol was known for food menu innovation as well as driving technological advancements to the customer ordering process.
However, Niccol has something up his sleeves. Digital sales grew by 33% and delivery sales were up 300% in the second quarter. Another way to put this in perspective is online orders were $17 each vs. in store orders of $12. Niccol is hoping
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