Activision Blizzard has announced Kellogg Company as a new multi-year partner of its esports Overwatch League (OWL).
The deal will last through 2021 and includes co-marketing initiatives with the company’s Pringles and Cheez-It brands, which will be the presenting sponsors of the halftime show and the highlights segments during this year’s OWL finals.
Analysis and Comments
The deal is a further sign of the growth on eSports monetisation, showcasing the rapidly increasing number of non-endemic brands that are willing to put marketing dollars into eSports.
eSports, while still under-monetised, continues to be one the most high profile platforms for games companies to advertise and broaden their audiences, enabling key beneficiaries such as Activision Blizzard, Ubisoft, EA etc. to increase engagement and publicity for their games.
Given recent structural changes within high-profile eSports such as League of Legends and Overwatch (franchising, home and away games, regular season play etc.), we think we could see eSports becoming a profit generator for the games developers (rather than just a marketing tool) sooner than expected.
Notably, MTG Esports, one of the largest US based businesses, recently reported huge growth in its eSports league (ESL). Over the course of the first seven months of 2019, ESL’s data shows that unique users (+90%), hours watched (+190%) and video views (+55%) all significantly increased as a result of fans tuning into properties such as ESL One, Intel Extreme Masters and ESL Pro League tournaments, shattering the numbers recorded in 2018.
It is possible that we could see an professional (multi-game) eSports teams/organisations become sufficiently profitable that they could look to go public, which could materially change industry dynamics.
September 16, 2019(updated September 16, 2019) Published by mr.cryptolemon
As I wrote in previous blog posts, I reinvested in STEEM ahead and after the HFs.
After cruising, interacting and curation Steemians posts, I can say now I like the #newsteem better than the old one. This is a feeling but I believe people came back to the platform and interractions / payouts are less skewed thanks to some bots switching to curation and some whales “playing the game”.
Below I am going to share with you some datas that I believe should make us optimistic about STEEM future.
As seen in @penguinpablo ‘s statistics (link here)
Accounts transacting are increasing steadily since last week to reach 39,647 on week 36 of 2019 (vs 34,958 the previous week)
STEEM Power up !
Most importantly, the Net Power up was STRONGLY positive last week at +977,939 ! Something we didn’t see for months !
As shown in the tables below, Week 33 saw the biggest net power up at 363,873 STEEM over the past 8 weeks.
To add to these great numbers, other Steemians (as myself) have been BUYING STEEM on Exchanges ! More than 1,145,000 STEEM have been purchased FROM exchanges
In addition, do not forget that @steemit inc. announced they would pause their power down for a few weeks which should help STEEM prices.
Looking into @arcange statistics I could also some good news, Active users remain stable and sit at the top range of the past weeks (c.40k daily). If we continue to promote and curate good contents, these numbers could be finally increasing and sit passed 50k as it used to a few months ago
Transactions on the STEEM blockchain are also healthy and should remain high as many projects continue to onboard users (@steemmonsters, @actifit, @steemhunt, @appics, @esteem …)
As stated by @jrcornel, STEEM inflation is quite reasonable versus other altcoins and is supposed to decrease below 8% in 2020 to reach 0.95% in 2037.
On Tuesday the Fed Powell
will discuss US monetary policy and on Weds will announce whether he is keeping
interest rates on hold or dropping them. In July Fed Powell lowered interest rates for
the first time in a decade. Wall Street
is expecting the same on Weds, pricing in an 86% chance of a quarter-basis
If the US equity markets are going to continue their climb higher, the Russell 2000 must fall inline. The Russell 2000 index represents the largest 2000 small cap public companies in the US. But in recent months the Russell 2000 have been stubborn to rise with the DOW, NASDAQ and S&P 500 as indicated by the green line.
Usually towards the end of the business cycle, rising interest rates hurt smaller companies the most because they have a higher debt to earnings ratio and lower free cash flow relative to much larger companies. Also, smaller companies are more volatile and tend to react and respond to changes in economic conditions and changes in investor sentiment first. However, if rates are going to continue to get cut, that should help the Russell 2000 to finally join the party. And based on the Russell 2000 outpacing its friends last week, I think it things a rate cut is already “money in the bag.”
The iShares Russell 2000 ETF, which tracks the Russell 2000 Index of stocks with smaller market capitalizations, saw its largest weekly inflows in nearly a year during the week that ended September 6. Those inflows totaled $1.5 billion and followed a $340 million inflow during the final days of August. Since bottoming out on August 27, the iShares ETF has rallied nearly 9% compared to the S&P 500’s gain of 5% over the same period.
There is the possibility that the resurgence could be longer lasting if the Federal Reserve’s interest rate cut at the end of July is more than just a one-off and marks the beginning of a rate-cutting cycle.
Judging by history, further rate cuts would be supportive of small-cap equities. During the first year following the start of a Fed rate-cut cycle, small caps have risen on average 28% compared with just 15% for large caps, according to investment banking firm Jeffries, per the FT.
Fracking and horizontal drilling technology (which has created access to the once inaccessible shales of oil and gas) in the last 10 years has made the US a major player in the world of oil production.
The technology has bee so beneficial to the US, that in 2018, the US become the number one producer of oil in the world. However, I can’t leave Saudi Arabia out of this conversation. They are the number two producer of oil in the world at 12.4 millions barrels/day. As you know, the price of oil is probably one of the clearest examples of supply and demand. So say the oil rig count goes up in the US or Saudia Arabia increases oil production, the price of oil is surely to go down. However, if the oil rig count goes down or if the oil pipelines are sabotaged, supply will take a hit and oil prices will rise. This past Sat, drones attacked Saudia Arabia oil pipelines.
Drone strikes on key Saudi Arabian oil facilities, among the world’s largest and most important energy production centers, have disrupted about half of the kingdom’s oil capacity, or 5% of the daily global oil supply.
Yemen’s Houthi rebels on Saturday took responsibility for the attacks, saying 10 drones targeted state-owned Saudi Aramco oil facilities in Abqaiq and Khurais, according to the Houthi-run Al-Masirah news agency.
In a statement on Sunday, Saudi Arabian Energy Minister Prince Abdulaziz bin Salman said that 5.7 million barrels a day of crude oil and gas production have been affected. The latest OPEC figures from August 2019 put the total Saudi production at 9.8 million barrels per day.
A ridiculous number of high-quality articles have crossed my path this week. I’ve included just a few. The opportunity to be challenged and engaged while exploring the mad, bad and sometimes sad world of crypto is not to be underestimated, it is truly a learner’s paradise – just keep that open mind and delve on!
A whale of a week in terms of learning opportunities. As always, looking forward to reading your comments and suggestions.
Note on Sources:
Twitter & Reddit (cryptos current meta-brains) / Medium / Trybe / Hackernoon / Whaleshares / TIMM and so on/ YouTube / various podcasts and whatever else I stumble upon. The aim is a useful weekly aggregator of ideas rather than news. Though I try to keep the sources current – I’ll reference these articles and podcasts etc. as I encounter them – they may have been published just a couple of days ago or in some cases quite a bit earlier.
In Elliott Wave terms, Vodi X began a wave one advance on September 4. The red wave one (blue sub-waves i-ii-iii-iv-v) finished on September 10, and the red wave two (blue sub-waves a-b-c) correction ended on September 12. If this wave count is correct, Vodi X should be heading next towards the September 10 peak in the red wave three.
If you have done a couple large renovation projects then you know what I’m talking about. When estimating rehab costs – always add a buffer on top of your total number.
Here’s Why You Always Add a Buffer to Your Reno Budget
This isn’t about how good an investor is at estimating the costs of repairs and replacements. Most of us can get good at that with some experience.
This is about the stuff that you generally can’t foresee. The stuff that just pops up, and trust me there will be things that pop-up. Especially if you are working with properties that are much older. In fact, the older the property the more likely you will have “surprises.”
Real Life Examples
I’m going to keep it simple and give you a “cheapie” I’ve personally experienced so not to scare you off. Just know, the surprises can range much higher is cost.
This is one of the reasons I stress performing as much due diligence on a property as you can before purchasing.
There are many “surprises” that can be avoided – then there are some that are just part of doing business.
My latest example fits into that category.
Main Water Valves and Sleeves
We are finishing up a major renovation on a property that was built in 1901. However, along the way we got caught with a few surprises. One of which had to do with the main water shutoff and the sleeve pipe that runs to the water department’s main valve.
Long story short is the sleeve had become so cockeyed that it was not possible to access the valve to turn it back on. Considering you need water in a home this was a bit of a must fix.
The real question was – is the sleeve bad or the valve too. Either way we needed to have a qualified operator come in a do his thing to repair.
After widening the opening to the exterior piping/valve and doing a little digging out the earth he was able to access the sleeve to replace and test the valve.
Good news – valve was fine. Bad news – sleeve needed to be replaced. $1200 later all is good an we can got water turned on.
Unexpected cost, yes, but at only $1200 feelt like a win. Here’s the things though. What happens when you have 4 or 5 items come up that cost that?
Since this property was so old that is exactly what happened because things needed to be up to code. Replacing the side door entrance became a $1500 costs instead of $300 because of all the layers of siding that had been slapped on over the decades. The flashing had been bumped out so far it was a mess and we basically needed to re-frame it.
These examples are the cheap ones. I have heard plenty of stories from other investors that got hit with $5-10K “surprises.”
Add a Reno Budget Buffer
This is why on the majority of big rehab projects I always slap an extra $10K on my total expected budget.
If the numbers still work with that then I know in the end I should come out in decent shape and better yet, if the “surprises” are limited or not existent than the deal becomes even more profitable.
In Elliott Wave terms, Contentos began a wave one advance on August 5. The red wave one (blue sub-waves i-ii-iii-iv-v) finished on August 8, and the red wave two (blue sub-waves a-b-c) correction ended on September 12. If this wave count is correct, Contentos should be heading next towards the August 8 peak in the red wave three.
Please click the link below to listen to the 53rd episode of my weekly crypto podcast ‘Two Minute Crypto.’ These are intended to be short, single-topic ramblings on some aspect of the cryptosphere. Comments and critiques welcome.
Welcome to Two Minute Crypto. Today’s episode examines the idea of crypto being a failed experiment destined for the ‘ah well’ ideas bin of history. Well, It’s possible, right? Right? No, no not at all.
Of course, in absolute terms anything is possible but setting aside cataclysmic events that wind back the tech clock – crypto is here to stay.
While it’s true that history is indeed littered with good ideas that went nowhere – the ideas phase of crypto is long past. For over a decade now we have seen a blockchain store and transact value without the need for permission from any central authority. This is powerful juju. Bitcoin has survived many trials and tribulations from exchange hacks to hard forks. While elegant design, a fortuitous genesis, and communal efforts have all played their part – it is the proof of concept that has supported BTC through each and every struggle it has faced. By proof of concept, I mean, man for the first time I history now has the means to transfer value across time and space without the need of a permission-giving middleman. There is no harbour master, no caravaneer, no border official, no bank notary. If you will it and you possess Bitcoin – you may now move wealth as you wish. Sure, there’s a fee, a toll if you like and miners which process transactions but this is procedural -automatic – no documents or permission are required.
Now Bitcoin may well fail. Indeed, every iteration of blockchain currently in the market may fail but the genie is most certainly out of the bottle. Believing that crypto will disappear assumes that people will simply abandon permissionless, value transfer and meekly return to the bank and state-dominated fold. Given the fundamental shift in financial autonomy that crypto offers, it is exceedingly unlikely that the tech itself would be abandoned even if the first generations of this tech were all to fail. I mean it’s possible, but when you ponder it, is it likely?
Now what is likely is that crypto will fork into two distinct implementations – one decentralized and empowering, the other state-controlled and dystopian. As with any technological innovation, it is as open to abuse as holistic use. China is already well on its way to rolling out a state-issued cryptocurrency – one which will no doubt aim to further increase its control over its citizens. State crypto will allow the government to track, coerce and punish those who would oppose it. Imagine a future where you post a comment in a chatroom, only to find yourself locked out of your own accounts…and unable to spend your ‘own ‘money all at the push of a button or the whim of some automated surveillance software…that day is nigh.
Concurrently, we will see the further development of decentralized networks for the storing and transacting of value – empowering both the individual and the economies of which they are part. In the coming years, both iterations of crypto will flourish in some cases within the same jurisdictions. As to the victor – decades lie between us and that outcome.