During Amazon quarterly earnings’ conference call last week, Brian Olsavsky, the chief financial officer said they are evolving their Prime free two-day shipping program to be a free one-day shipping program. The news sent shock waves through the retail space after the announcement. However, this was ultimately Amazon’s plan from day one, well not exactly day one. Over the years, Amazon has ignored Wall Street and continued spending money building fulfillment centers. In 2005, there were about 12 fulfillment centers. Today there are over 100 fulfillment centers.
To support the goal of one day shipping, Amazon started taking the logistics of
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