Under Armour (NYSE: UAA) used to be the IT company on Wall Street with years of sales growth great than 20%, but things went left in 2017 when sales started slowing down. The shot themselves in the foot by growing to fast when their apparel started showing up in many retailers, including Kohl’s. What was once an exclusive product became a commodity. The end result was company struggled to manage inventory and saw margins decline when it had to sell surplus product at heavy discounts.
That’s when Under Armour put together turn around strategy which focused on inventory control and
