Thanks to ALL of you, Steemmonsters (aka Splinterlands) is growing, it does not care about bear/bull markets and is ready for the next Bull Run !
SteemMonsters reached 136,8k visits in July 2019!
N.B: My main sources of datas changed the way they calculated and estimated the datas. Therefore, this report might not be comparable to the previous one. Nevertheless they also adjusted all the past datas to make it comaprable.
There is an important difference between total visitors to a site and unique ones. In this case the 136.8k include the multiple times a person visited the website.
Therefore, as a good Steemian you probably connect everyday which will make you count for a total of 30 visits.
Therefore, how many “unique users” does SteemMonsters has?
This is a very important question that I will try to answer later on. According to the Beta Analysis from the website I use to compile these datas, it is c.15,03k in August (compared to an average of c.14k over the past 18 months) !
One quick word about the Methodology
- Datas can come from multiple sources listed in the end of this post
- These sources get their raw datas from companies working with them and sharing their datas in order to get access to competitor’s ones, browsers add-ons, in-app softwares which allow the Big Data to have a very large panel of users (north of 20mn) in order to statistically have the number of users/visits…
- I use these raw datas to make excels tables, graphs…
I] Traffic
Daily SteemMonsters Traffic
SteemMonsters Daily Traffic kept on improving since the launch to reach close to 10k daily visits in July 2019.
If we compare to Steemit.com, we can see that there is a lower % of mobile traffic, let’s hope the future app will fix these issues.
Steemmonsters website is ranked 117,437 worldwide (vs 138,310 over the last 6 months).
We can also see that the rank is improving daily.
Google Trends
Google Trend is an Indice based on 100, which means that 100 represents the week when most people searched for “Steem monsters and steemmonsters” on Google.
Google Trends are still very low but there is hope as Bitcoin Google Trend is increasing slowly again, maybe more crypto users joining decentralized platforms?
Bitcoin Google Trend Graph
SteemMonsters Traffic share by country
In the Top 5, the strongest traffic increase came from Bangladesh with +76.5% visits!
Mobile Traffic is low compared as it represents only 21.19% of the total
87.03% of players on Desktop, probably as it is more convenient.
Be Careful with the Number of Visits
Also, remember that if you connect from a different device (home/work computer, mobile phone, tablet) you will count as a “new visitor” on each of these devices.
So as an example, let’s say you connected at home, at work and in the subway. You would represent 3 visits out of these 1mn+ Daily Visits.
II] Marketing Mix
Direct Traffic is once again improving and represents 90,3% of the incoming Traffic. This means, the player base is sticky and addicted but we don’t seem to onboard enough new people.
Organic search is when people research on Google. As the number of quality bloggers on Steemit increase, our content has a higher probability of being listed in Google’s Top results.
Different Channels:
Direct: When you type in you Web browser www.steemit.com
Mail: When you connect to steemit.com through an e-mail link
Referrals: When you connect to steemit.com through a link found on another website (github…)
Social: When you connect to Steemit through a Facebook, Twitter, Instagram… page or link
Organic Search: When you type a search term like “Crypto” on Google and you click on one of the following steemit link proposed to you
Traffic Share Evolution since inception of this analysis
You can see the continous improvment of the direct line. This is showing active players and commited ones. You can interpret this growth as the ability for @steemmonsters to grow its number of players and keep them addicted to the game. Congrats !
As a player myself, I can understand why people stick around :D.
Referring Social Pages
Youtube represented 69,8% of all the social platform incoming traffic. Reddit is also a strong source of new visits on the Steemit Platform.
5 most searched terms on Google that lead to Steemmonsters.com
What are Steemians main interests?
Gender Demographics
Age Distribution
III] Steemit website metrics
You feel a bit confused about these 3 metrics? Let me explain.
- Bounce Rate is the % of people that leave the Website after just navigating on a single Webpage. The lower, the Better
- Daily Pageviews per Visitor is the average number of pages a visitor opens. The Higher, the Better
- Daily Time on Site is the full time a visitor spend on the website before closing the internet Webpage. The Higher the Better
Bounce rate is particularly low which is probably linked to the fact that most traffic is direct, meaning loyal users mak the biggest chunk of the traffic and they come to do their daily quest / tournament.
My assumptions for August 2019
- Total visits to SteemMonsters.com: 136.8k
- Assumption of Total unique visitors in August: 15-20k
- Total Daily visitors: 5-6k
- Assumption of Total Daily Unique visitors: 2.5-3k
SteemMonsters Market Cap is Healthy and at an ALL TIME HIGH !
This is a collective achievement and I would like to congratulate all of us! We need to continue helping @yabapmatt to grow this platform
This monthly report makes me very optimistic about @steemmonsters future !
Next BigData Analysis coming on @drugwars, different social Steem apps and other cool projects !
Sources: Alexa, SimilarWeb, Google Trends…
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