Rocket League, a highly successful live-service video game (PC/console) debuted in 2015 is still very popular, ranking in the top 10 most played games on gaming distribution platform Steam.
Its developer, Psyonix, was recently acquired by Epic Gamesand is now dropping the lootbox-style crate system it used to generate revenues from its player base.
Psyonix has already shifted the main focus of its monetisation strategy over to premium progression passes (so-called Battle Passes), which have been very lucrative for Epic Games.
Analysis and Comments
Lootboxes and micro transactions have long been popular monetisation techniques in mobile games, but it is only more recently that the big-budget games from AAA studios have been introducing them as well.
The main reason we are highlighting this story is because it showcases the subsequent shift away from monetisation techniques based on randomized item rewards (in premium games), as they have received a lot of attention and criticism in the near past – and come with a looming regularity overhang.
Battle Passes, on the other hand, are a tried and proven method to generate revenue from a game’s player base (and importantly not hated by gamers, unlike the “surprise mechanics” of lootboxes).
There are many successful examples of companies using this technique (including Epic Games & Riot), with perhaps one of the best ones being Valve’s annual Battle Pass sale for the esports World Championship of its game Dota 2: the game’s prize pool is almost entirely crowdfunded via the Battle Passes, and while only 25% of the in-game sales actually go towards the prize pool, the total prize pool currently amounts to more than US$32m, with 18 days left until the crowdfunding ends.
Notably, the Battle Pass-funded prize pool has consistently broken its own recordevery year, with this year’sofficially being the largest single-event prize pool in esports history.
Tencent’s Share price (majority shareholder of EPIC Games)
Thanks to ALL of you, Steemmonsters (aka Splinterlands) is growing, it does not care about bear/bull markets and is ready for the next Bull Run !
SteemMonsters reached 247k visits in July 2019!
There is an important difference between total visitors to a site and unique ones. In this case the 247k include the multiple times a person visited the website.
Therefore, as a good Steemian you probably connect everyday which will make you count for a total of 30 visits.
Therefore, how many “unique users” does SteemMonsters has?
This is a very important question that I will try to answer later on. According to the Beta Analysis from the website I use to compile these datas, it is c.30,6k in July (compared to an average of c.20k over the past 18 months) !
One quick word about the Methodology
Datas can come from multiple sources listed in the end of this post
These sources get their raw datas from companies working with them and sharing their datas in order to get access to competitor’s ones, browsers add-ons, in-app softwares which allow the Big Data to have a very large panel of users (north of 20mn) in order to statistically have the number of users/visits…
I use these raw datas to make excels tables, graphs…
Daily SteemMonsters Traffic
SteemMonsters Daily Traffic kept on improving since the launch to reach close to 10k daily visits in July 2019.
If we compare to Steemit.com, we can see that there is a lower % of mobile traffic, let’s hope the future app will fix these issues.
Steemmonsters website is ranked 133,146 worldwide.
We can also see that the rank is improving daily.
Google Trend is an Indice based on 100, which means that 100 represents the week when most people searched for “Steem monsters and steemmonsters” on Google.
Google Trends are still very low but there is hope as Bitcoin Google Trend is increasing slowly again, maybe more crypto users joining decentralized platforms?
Bitcoin Google Trend Graph
SteemMonsters Traffic share by country
In the Top 5, the strongest traffic increase came from Germany with +154% visits!
Mobile Traffic is low compared as it represents only 21.19% of the total
78.81% of players on Desktop, probably as it is more convenient.
Be Careful with the Number of Visits
Also, remember that if you connect from a different device (home/work computer, mobile phone, tablet) you will count as a “new visitor” on each of these devices.
So as an example, let’s say you connected at home, at work and in the subway. You would represent 3 visits out of these 1mn+ Daily Visits.
II] Marketing Mix
Organic Search is once again improving and represents 67,3% of the incoming Traffic.
Organic search is when people research on Google. As the number of quality bloggers on Steemit increase, our content has a higher probability of being listed in Google’s Top results.
Direct: When you type in you Web browser www.steemit.com Mail: When you connect to steemit.com through an e-mail link Referrals: When you connect to steemit.com through a link found on another website (github…) Social: When you connect to Steemit through a Facebook, Twitter, Instagram… page or link Organic Search: When you type a search term like “Crypto” on Google and you click on one of the following steemit link proposed to you
Traffic Share Evolution since inception of this analysis
You can see the continous improvment of the direct line. This is showing active players and commited ones. You can interpret this growth as the ability for @steemmonsters to grow its number of players and keep them addicted to the game. Congrats !
As a player myself, I can understand why people stick around :D.
Referring Social Pages
Youtube represented 53,4% of all the social platform incoming traffic. Reddit is also a strong source of new visits on the Steemit Platform.
5 most searched terms on Google that lead to Steemmonsters.com
To be honest, I don’t really get how some of these requests lead you to Steem but… it does.
What are Steemians main interests?
III] Steemit website metrics
You feel a bit confused about these 3 metrics? Let me explain.
Bounce Rate is the % of people that leave the Website after just navigating on a single Webpage. The lower, the Better
Daily Pageviews per Visitor is the average number of pages a visitor opens. The Higher, the Better
Daily Time on Site is the full time a visitor spend on the website before closing the internet Webpage. The Higher the Better
Bounce rate is particularly low which is probably linked to the fact that most traffic is direct, meaning loyal users mak the biggest chunk of the traffic and they come to do their daily quest / tournament.
My assumptions for July 2019
Total visits to SteemMonsters.com: 247k
Assumption of Total unique visitors in July: 25-30k
Total Daily visitors: 7.5-10k
Assumption of Total Daily Unique visitors: 4-6k
This is a collective achievement and I would like to congratulate all of us! We need to continue helping @yabapmatt to grow this platform
If you would like more data: Check this post from @steemmonsters: https://steemit.com/steemmonsters/@steemmonsters/guilds-well-that-escalated-quickly
This monthly report makes me very optimistic about @steemmonsters future !
Next BigData Analysis coming on @drugwars, different social Steem apps and other cool projects !
Valve’s ‘The International 2019’ (TI19 – the world championship for its game Dota 2) has officially raised the largest single-event prize pool in esports history.
Currently, the total prize pool amounts to $30.4m, thereby surpassing the previously highest single-event prize pool of $30m (provided by Epic Games for its Fortnite Word Cup).
The tournament will be held in China for the first time in 2019, hosted by the Mercedes-Benz Arena in Shanghai from August 15th-25th.
Analysis and Comments
This is a significant development for a number of reasons:
Dota’s ‘The International’ prize pool is almost entirely crowdfunded via an in-game sale of a so-called ‘Battle Pass’,
only 25% of the in-game sales actually go towards the prize pool,
there are still more than 30 days left before cowdfunding stops, and
since the inception of crowdfunding the TI prize pool, the event has consistently broken its own record every year.
In summary, this is an all-time high in prize pool money for any esports event, showcasing both strong and growing support from the gaming community as well as from developers themselves: Last year, Epic Games announced it would support its Fortnite esports scene by providing a total of $100m for the 2018-2019 season, with the game’s World Cup featuring a $30m prize pool. This is the most any publisher has ever committed.
Esports serve a number of purposes, the main being extending the lifeof a game by encouraging and supporting an active gaming community. This is more important now than ever, as developers/publishers are moving away from the one-time up-front payment model towards in-game monetisation via downloadable content (DLCs) over the life of the game.
As most Drugwars players are aware, there has been a few updates to the game, I will try to guide you through them in this post, if you have any question, feel free to comment and I will do my best to answer your questions.
I think everybody figured out a way to settle their Primary base in order to continue playing.
The easiest way was to click under your avatar to find a spot to settle.
Map and Base system
With this new update, we understood that we will be playing from now on on a DW “World Map”.
Once you decided to settle in a territory, you could access this view where you can see other people’s bases. Gang name has been added when you click on a specific base
You can only develop 5 new bases with this new “Occupation Troop”. In the future, you might be able to have some more (around 5) but you will need to pay to have them
As the game is today, nobody can steal your base
New Occupation Troop
This is the troop you will need to train in order to settle and create a new base
New troop “moves”
Occupy: To colonise a new base. You will start from scratch with this new one
Transport: To transport ressources from one base to another, useful to give a boost to your new settlements
Station: As it is called, it is to station your troops at another base. Your troops WILL participate at any fight against this base. Useful information: When a fight happens, the owner of the base will have priority over troop losses
The storage system changed. Until July, 25th it will stay the same except if you increased your storage capacities
The new system is going to be 15% of the total capacity compared to 25% before, nevertheless the total capacity of your storage building has been multiplied by 3-4x meaning that the new Safe is 2.5*3x higher than previously
HQ is specific to the base as the Training Facility and all production storage buildings
The level of trainings you researched are common for all your troops even the one hired in a different base than the Primary
Pantheon level is also common to the account and not to a specific base
You all have probably heard of @drugwars game. It launched and was one of the Top 5 CryptoGame played worldwide. Here is the address to sign-up.
It used to pay rewards in Steem before it stopped and then a lot of us left the game as they saw no more interest.
At first, updates were very frequent and it slowed down during the past month. Nevertheless, a few news get me very excited.
Drugwars Dollars will be implemented on Steem Engine, therefore we will soon be able to monetize some of the progress in the game. Link: https://steemit.com/drugwars/@drugwars/drugwars-dollars-on-steem-engine
Drugwars communicated that a big update is coming ! We will soon be able to hold a gang territory, this will bring new missions (and rewards) as well as a new phase to the game: GangWars.
This is great because in order to get players involved and increase the value of the token, you need ot have a competitive landscape where you are willing to buy this token in order to be stronger to fight other players. It is a kind of risky investment where you invest for a future reward if you succeed.
If you didn’t join the platform yet, use my referral link and I will send you 100k of each ressource (Drugs, weapons and alcohol)
Believe me this will help you to kickstart and progress quite rapidly
This game has the potential to increase the overall value of Steem as Steemmonsters was able to do so.
If you use my referral link, just comment below and I will send you the ressources to get you started as well as a FREE Upvote.
Every now and then i like to write a few words about Steem Monsters. I might be the biased since i did invest quite a bit (for my standards) into the game but i still will say in a honest tone that the game outperformed my expectations.
Smart addition, one after another and at the proper pace and moment.
If i were to sum up this latest update into a sentence id say that they just added a whole new reason to stay logged in and play the game. Before all i did was the daily (maybe a tournament or two) and now i find myself doubling the time i spend ingame..
Its very different from the experience ive had on Next Colony or Drug Wars. A chore i dont enjoy doing everyday but i still do it because i fear missing out on something down the line. The first i still grind through a bit every day when i see my resources fill up and Drug Wars i completely gave up on. (Still hoping my 20k Future tokens will sell some day on obyte)
SM is starting to get a significant amount of polish as well. You can clearly see a new aesthetic take shape. Tie that in with the depth the game is starting to show and you end up with a enjoyable time for the player.
Just a few thoughts while i wait for my promo cards. 🙂
Ill probably keep most of the cards. Maybe sell the Javelin girl. I think shes around 1$.
Cant wait till the new cards come in. I spent around 550 STEEM on the Steem Monsters TRON crowdfund so im hoping to at least break even with my investment and what ever is left over will be upgrading my decks.
than a year after the nine-month freeze has ended, the State Administration of Press and Publications (SAPP)published a listof 30 newly licensed foreign online games, including titles
submitted by Tencent, NetEase and
China has been approving games on a fairly
regular basis, there were some concerns that licenses were only being granted to certain genres of games, or based
solely on domestic IP. This new release clearly dispels that risk.
SAPP is currently faced with a backlog
of multiple thousand games waiting for approval, and two of the world’s
most popular Battle Royale titles (Fortnite and PUBG) are still waiting to be
cleared for in-game purchases.
Analysis & Comments
As a reminder, I see considerable upside for the Western developers from releasing their IP in China via Tencent and/or NetEase. At the moment I treat this as a free option.
Note that Ubisoft is waiting for approval for Rainbow Six Siege in China. The game is already a hit amongst Chinese gamers playing via Steam, but it is only possible to see considerable monetisation when publishing and marketing with a domestic player (Tencent).
Previous analysis suggests hat if Ubisoft can sell just 1.5-2m units in China for each of its 3-4 games released each year, and Tencent takes a 50% revenue share, I estimate this could add €9 (over 10% of current value) to the base-case valuation.
Activision Blizzard is also hoping to release a Call of Duty mobile game in partnership withTencent.
March 26, 2019(updated March 26, 2019) Published by lordbutterfly
Just wanted to point out a few things about the downward spiral Drug Wars is in. We all know by now that the game will die completely if there arent drastic changes to its economy. Finally that realization has hit many people. At this rate, it seems that aprox. every 2 days the reward pool reduces by $100. This will slow a bit but at this rate i give the game 3-4 weeks of life left in it..
That is due to the simple fact that in order for the reward pool to get filled up, you need players to spend STEEM, which is not happening due to the exponentially increasing upgrade price and the limited STEEM user base.
At one point it becomes a much better choice to roll another account then to spend on upgrades. Which most folks wont do since the reward pool is already drained.. The reward pool getting emptied could be slowed down if STEEM had a increasing number of users coming in to spend, which is not the case, not only with STEEM, but everywhere else as well.
If i were to simplify it even more: The guy that set up the economy on Drug Wars was an idiot. He is not an idiot for making a mistake, anyone can do that. He/she is an idiot for not doing anything about it weeks ago when the problem was pointed out. Making a mistake doesnt makes you an idiot. Being stubborn, rejecting advice, not doing anything about the problem when its pointed out to you does make you an idiot.
With this emptying of the reward pool happening, eventually Drug Wars reward pool will reach sub $50 daily reward pool and stabilize somewhere around there for some time. But it will inevitably hit $0 or be shut down by the devs. If they figure out the economy, and change absolutely everything, that ofc wont happen.
But still, changing everything would require them to let the reward pool drain by itself so the community wouldnt be mad about their STEEM being stolen. When the reward pool is empty, only then can they revamp everything.
Do i have big hopes that the game will survive after that time? No. Do i think the game will ever be as big as it was? No. Do i think theres a chance for them to fix this? Yes. But then again, theres a chance ill win the lottery on Wednesday. hehe.
Still, Im one of those guys that like to give folks a benefit of the doubt. From what ive seen of the Drug Wars team they really seem to be trying lately. Dont get me wrong, i think they are dumb as a bag of rocks and completely incompetent but i still believe they are trying and if given enough time they might be able to come up with something.
Some would say Ned and the Steemit.inc team are incompetent as well. But youre getting MIRA, arent you. 😉
Anyways… What i wanted to say is:
If everything remains exactly the same, and you want to get back as much money as you can, PUT IT ALL IN HEIST. The upgrades are exponentially more expensive and players just wont be buying them, which means you shouldnt either.
Or, you can trust Drug Wars team to come up with something that will stop the reward pool from draining, and will make your investment in upgrades more beneficial. Its up to you.
Ill see you around and keep smart… when youre Steeming. 😉