Ripple (XRP) Price is a Fun Roller Coaster Ride!

Last week the price of ripple decided to wake up and take everyone for a little ride. After doing so it topped out quickly at a prior resistance and now has pulled back to flirt with prior support levels after falling through them briefly.

Is Ripple Worth Buying?

Mind you this is strictly a technical analysis view, whether you believe in the usefulness of ripple is a complete different topic.

Looking at the chart and recent price action this is what I see….

Spike in Volume With a Blow Off

If you look at the volume bars at the bottom of the chart you will see there was an uptick for the two or three days that price spiked higher. And spike is what it did topping out just shy of that 33 cent resistance level before pulling back.

Good news/Bad news of Pullback

So the good news is price pulled back on decreasing volume which is always a welcomed sign. The bad news is price pushed below the support area of 28 cents or so.

Where we stand now…

After a few down days we are seeing a green reversal candle and price is fighting with that 28 cent support area. It would be best if price closed above 28 cents, which would also create a bullish u-turn pattern for the price of ripple.

Bullish u-turn patterns are something I cover in these cryptocurrency trading videos.

If I were to get long, which I’m not saying I am…then the low of today’s candle is my stop loss. Upside target is that 33 cents to start with.

In Case there was Ever Any Doubt

Only a fool is supremely confident in themselves

(think of the politician of your choice as an example)

Even I (for all my arrogance, experience and intelligence) frequently question myself.

I predict a lot of upcoming doom and gloom for the fiat-based markets of this world. I know I’m not the only one who does this, but that doesn’t make me right. On the contrary: life has taught me that the majority are usually incorrect on any specific point-of-view.

The internet is packed full of conspiracy theories, some with merit, most without. I believe that it is important for me to “check my compass” often, to ensure that I have not strayed from the path of truth and down some rabbit hole dug by someone wearing a tinfoil hat.

So even when I say that financial markets are on the brink of collapse, that debt to GDP ratios are unsustainable, that control of interest rates and market liquidity is about to be lost, that major banks will go under, that the derivatives market has spiralled out of control, that lending is once again reckless and irresponsible – even though I can support all these statements (and many more!) with a long history of evidence, I have to stop and ask myself “Am I sure?”

Yes.

I’m sure.

I’m sure I want to get out of fiat. I’m sure fiat markets are nearing the top of an enormous bubble. I’m sure that far too many people are making far too much money far too easily. I’m sure that it can’t last.

Today I want to share with you just one little shred of evidence, one which I accidentally happened to stumble upon yesterday.

I’m a car nut

Before I could gurgle my first words, I loved cars. I have been learning everything I possibly could about cars from as soon as I was first capable of communicating. That continues to this day. It was during the course of such a “learning session” yesterday that I read a very specific number, one I had heard before, many years ago…

Of all the cars I know and love, the supercars have always been my favourites. The supercars are the ultimate road machines, engineered above and beyond everything else, designed to define the limits of speed and handling. They are the benchmarks of the industry.

Growing up it was easy for me to know the supercars: there were so few of them. There was the Lamborghini Countach, The Porsche 959, the Ferrari Testarossa and… yeah that was about it.

And that’s the way it remained for some years. Eventually we started seeing cars capable of hitting magical figures in the 200 mph (320km/h) region: the Ferrari F40, Lamborghini Diablo, Jaguar XJ220 and Bugatti EB110. But while these cars were household names and the dream of every car-crazed kid, they didn’t sell well. 

The thing about the best cars in the world is that they are incredibly expensive.

  • Only 1311 Ferrari F40s were produced.
  • Porsche only produced 300 production model 959s – each of which it had to sell at about $225000 – less than half the cost of producing each car!
  • Lamborghini sold 2900 Diablos, but took over a decade to do so.
  • Despite being a critically claimed masterpiece, Jaguar failed to hit its 350 car target for the XJ220. It built only 281 cars – and then struggled to sell the last few. They remained on showroom floors three years after production ended.
  • The Bugatti EB110 was the fastest of the lot – you’ve probably never even heard of it. Only 139 were built before Bugatti went bankrupt in 1995.

There just wasn’t enough money around to keep so many supercars in production. Times were hard and even the best engineering money could buy was not enough to save some cars from being prematurely discontinued.

History is made

And then the car world changed forever

Prior to 1992, the title of “King of the Supercar World” was debatable. There was no clear leader of the pack, no definite winner. That changed…

In 1988 a Formula 1 car designer named Gordon Murray had an idea for a revolutionary new supercar. Fast forward four years and his vision was born as the McLaren F1 – publicly launched in May of 1992.

Now this is not a post about the McLaren F1. I could happily speak about the car all day, but I will try to refrain from doing so. 

What is important is that you realise just what a massive departure the F1 was from the supercars that came before it. Its technology was cutting edge with things like a carbon-fibre monocoque chassis and a gold-foil lined engine bay (for heat dispersal). It featured luxuries such as air-conditioning (very uncommon back then), a variety of unconventional lightweight but strong materials such as kevlar and titanium, and a seating arrangement whereby the driver sat in the middle of the vehicle, with a passenger seat slightly behind and to each side of him. The engine was a specially built BMW plant, revered to this day for being a conventional engine. Murray refused to use superchargers or turbochargers because of the way they affect the drivability of a vehicle.

The F1 immediately became the new benchmark, the indisputable “King of the Supercar World”. It set speed and acceleration records which remain impressive even by today’s standards. Even now, in 2019, there are few supercars that can match it, it’s still one of the fastest naturally aspirated cars ever built. In addition to that, it handled like a dream and of course it had the brakes necessary to match its extreme potential speed.

To this day the McLaren F1 remains a legend in the automotive world, probably the most advanced supercar ever created relative to its time period. It remained the benchmark production supercar for well over a decade, eventually the Koenigsegg CCR was able to better its performance figures in 2005. The F1 remains a highly sought after collectors item! 

McLaren only built 106 F1s.

Of those 106, 7 were prototypes and 28 were racecars.

It took McLaren six years to build and sell all the F1s, with production coming to an end in 1998.

106 cars. The best in the world. Six years. Virtually no competitors at the time.

…Twenty years later

In October 2018 McLaren announced a new car: the “Speedtail”. There have been other great McLarens in the last two decades, but the Speedtail is significant.

Why?

Because – and this is the figure that caught my eye yesterday – only 106 of them are going to be built.

Seen that number before?

These days supercars are a dime a dozen. I can literally name hundreds of them, including other recent McLarens such as the P1, the 720S  and the Senna. Competition is now extreme in the supercar domain, it’s not the three or four-horse race of yesteryear! In fact, the cars have become so advanced that the name “supercar” apparently no longer does them justice, with the more extreme of them now being known instead as “Hypercars”.

How does this related to our 106 Speedtails?

Like this: with all these many other cars available, all this choice of wonderful technology, with the McLaren Speedtail NOT being the revolution that the McLaren F1 once was, despite not being road legal or officially supported in the US and despite having a price tag of £2.1 Million (over $2.6 million), the Speedtail has already sold all 106 planned examples. Delivery isn’t even scheduled to begin until December 2020.

Clearly, something wrong with this picture!

What’s wrong?

You know what’s wrong, I’ve told you many times!

What’s wrong is that all those doom & gloom fiat scenarios are right! What did I say earlier?

“I’m sure fiat markets are nearing the top of an enormous bubble. I’m sure that far too many people are making far too much money far too easily. I’m sure it can’t last.”

The fact that McLaren redefined what a supercar is a quarter century ago, and then sold hardly any of them, and the fact that it churned out just another supercar (or hypercar if you prefer) today, and instantly sold all of them before they were even produced, is clearly indicative of a major problem!

I have no problem with people getting rich and making money, more power to them (though I do have a problem with it if they exploit others to achieve their wealth). I don’t mind people buying themselves nice toys, hey – with their money I would do the same! I just need people to realise that this is unsustainable: that such wealth isn’t real, that the piper has to be paid sooner or later.

As usual, I have already taken the trouble of playing devil’s advocate and of analysing the logical counter-argument: “What if the supercars of old didn’t sell because the world was in a recession at the time?”

It’s a valid question, and my answer is this:

What is a recession if not a reality check? What is a recession if not the reduction of hype to realistic base levels – those at which the economy can actually support itself in concrete terms, i.e. how much it really produces?

Remember, this isn’t Bitcoin we are talking about here! These are our wonderful government-sanctioned fiat currencies! Apparently they are better than gold; they replaced gold didn’t they? They threw away their gold backing to make the financial system even better, not so?

Surely such a great, well managed, official government system can’t dip below the levels of natural economic support – and indeed I would argue that that is the case. BUT, I would also argue that such systems can inflate WAY above their inherent value! Thanks to derivatives/inflation/fractional reserve banking/etc we have economies worth many times what they should be! We have mountains of alleged value supported by little to no base assets!

We have had recessions in the past. We have had financial crises, we have had banking panics. I put it to you, that never before have we been in such a perilous position. I put it to you, that never before have we supported so much on top of so little. Make no mistake ladies and gentlemen: we have not been in this position before. We don’t know what’s going to happen next and we have little to no control over it. We are sailing deep into uncharted waters – without a compass.

I do not see a repetition of the myriad little “economic crises” which litter the history of the last 100 years. I do not see just another dip on the financial charts. I see something revolutionary happening, an event for which few are prepared.

I don’t know when it will happen, the hairs on the back of my neck suggest “soon”. It could be that the economies of the world take another little dip and quickly recover – that will only make things worse in the long-term, for cataclysmic financial failure is almost certainly on the cards.

Conclusion

I’m not a soothsayer, I can’t tell the future. I’m correlating information, drawing deductions, and sharing with you my best guess of the path which lies ahead.

I strongly suggest hedging in concrete assets like property, precious metals – and now – cryptocurrencies. Crypto may not seem concrete to the layman, but it is built on something far better than what fiat money is! It’s not inherently corruptible and susceptible to the whims of the greedy, greed being what is causing the downfall of fiat as a whole.

I’ve said before that if fiat fails tomorrow, crypto may not yet be ready to pick up the slack. That’s debatable. But every day that passes, every day that fiat hangs on a little longer, crypto becomes more and more ready, and more likely to pick up the slack when fiat fails.

I’m planning accordingly. Do what you must.

Yours in crypto 

Bit Brain

Acknowledgement: featured image from Wikimedia Commons (https://commons.wikimedia.org/wiki/File:McLaren_F1_LM.jpg) by robad0b [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)]

“The secret to success: find out where people are going and get there first” 

~ Mark Twain

“Crypto does not require institutional investment to succeed; institutions require crypto investments to remain successful” 

~ Bit Brain

Bit Brain recommends:

Crypto Exchanges:




Will Bakkt Awaken Bitcoin From It’s Slumber?

About a week ago I pointed out the descending triangle bitcoin price was saddle within. Since that time price action has gotten tighter and tighter.

Generally so sort of catalyst props a push either higher or lower to break out of the formation.

Bakkt Launches Tomorrow

I don’t know that this will cause a spark or not immediately, but it could have some impact over the course of a few days as positions are established.

The beauty of Bakkt is….

There actually has to be bitcoin used to physically settle futures contracts. As opposed to cash settlement where no bitcoin ever needs to actually be in play.

So, even though one can use margin for futures positions. At the end of the day (or contract I should say) physical bitcoin is technically supposed to be delivered.

Given that institutions generally play in the futures market and Bakkt will also provide custody accounts it makes sense that this will drive more demand for bitcoin investing.

I guess we will see come this time next week what kind of impact it has.

Ethereum Price Looking Bullish After Recent Move

The price move of Ethereum the past week has been quite bullish. Last week I wrote a post covering the positive signs I saw from price coupled with some upside targets.

Luckily it played out and Ethereum pushed higher reaching all but the 230 target on this first move.

Orderly Push Higher w/ Constructive Pullback

I love what I am seeing from price right now. If you look at the chart in this post you can see after the aggressive push higher we are seeing a nice little pullback.

This is constructive for two reasons:

  • Volume was rising on the move up and is declining on the move down (though on a whole volume still isn’t very high)
  • After stretching away, price is having an orderly pullback to allow the 10 day moving average to catch up (which I am using as a guide for re-entry)

As much as I’d like to see price touch the 10 day moving average and then push higher, it doesn’t always work that way. It could turnaround at any moment and push higher or come down even more. In the end, we need price to maintain above 202 for the price action to remain in a bullish tone.

As for upside targets. That 230 area is the next target. If price breaks above there then it has a shot at establishing in that prior range that has upside up to 273.

Is Alt Season Here?

Alot of people are claiming alt season is here. Well, I hope they are correct, but if we don’t get a second leg in this move by Ethereum and other alts then all it was is a bounce.

Here’s hope for another push!

The Sunday Crypto Recap – Down the Rabbit Hole 47

The sky isn’t falling but it sure is getting dark around here. The Fed’s intervention into overnight bank lending rates keeps expanding with further fund injections of at least $90 billion scheduled for next week (and beyond) on top of last week’s $278 billion. Apparently everything is fine, so there’s that.

Crypto remains as engaging, distracting, and as divisive as ever. The Alts rallied to more or less universal surprise but they remain far from ‘recovery mode’. Recent rate cuts by the ECB and the Fed could be considered positive for crypto. The BTC chart looks taut…Bakkt long lauded now has many pundits about a pending Bitcoin dump. Well, at least we live in interesting times.


Picks of the Week

This article exploring decentralized identity and individual reputation systems is a highlight. Also highly recommend getting up to speed on the Fed’s recent market interventions.


Twitter

The real pushback against BTC (crypto) hasn’t even begun:
https://twitter.com/MiguelCuneta/status/1173514669295685632

A light-hearted ‘How to BTC’:
https://twitter.com/HassMcCook/status/1173845516381294593

A BTC maximalist asks – when to sell?:
https://twitter.com/tmsbtc/status/1171619945786105858

Bullish metrics for ETH
https://twitter.com/spencernoon/status/1174048561287311360

DAI is trading at a significant premium in Argentine – here’s why (recommended):
https://twitter.com/CamiRusso/status/1174314821283647489

On the current state of play for ETF proposals:
https://twitter.com/jchervinsky/status/1174342408726818819

Deciphering Ripple’s recent court filing (re: XRP as a security):
https://twitter.com/jchervinsky/status/1175069838647201792

The banks have a plan (highly recommended):
https://twitter.com/i/status/1174659899915214848

Fed intervention in the repo market just became ‘normal’:
https://twitter.com/AlexSaundersAU/status/1174839081148141568

On investing (non-crypto specific):
https://twitter.com/tayooye/status/1173789393628336128


Articles

Exploring the relationship between decentralized identity and reputation systems (highly recommended):
https://lindajxie.com/2019/09/11/decentralized-identity-and-reputation/

Mixicles – yet another new term worth being aware of (relating to smart contract-oracle-privacy):
https://decrypt.co/9037/chainlink-ceo-sergey-nazarov-mixicles-smart-contract-defi-privacy

Impress your (nerdy-dateless) friends by succinctly explaining a ‘Merkle Tree’:
https://hackernoon.com/merkle-tree-introduction-4c44250e2da7

A wallet that addresses Bitcoin privacy and why it’s hard to get anyone to use it:
https://hackernoon.com/bringing-privacy-to-bitcoin-using-design-wasabi-wallet-tk4g43148

This should put you at ease (move along, nothing to see here):
https://www.washingtonpost.com/business/fed-announces-plans-to-provide-more-support-for-repo-market/2019/09/20/233031f0-dbe1-11e9-a1a5-162b8a9c9ca2_story.html

That’s a lot of cash on the sidelines:
https://www.smh.com.au/business/markets/blackrock-head-says-70-trillion-in-cash-sitting-idle-as-opportunities-dry-up-20190908-p52p4u.html

Investment guidance by someone who has well earned the right to offer it (recommended):
https://www.collaborativefund.com/blog/philosophies/


Podcast

Cryptocurrencies and the state are naturally in opposition to each other:

https://podcasts.apple.com/au/podcast/how-cryptocurrencies-could-threaten-the-state-ep-90/id1347049808?i=1000449616028


YouTube

Fear and greed or just greed? (highly recommended if you trade):


Examining the relationship between global debt and asset bubbles:


Crypto insurance (for custodial services) sounds great but as usual, the devil is in the details (just an introduction to the topic):


Explaining government bonds and negative yields (recommended):


Infographics

Trading volumes have dropped off in recent months (slightly dated but suppressed volume remains):

https://www.reddit.com/r/CryptoCurrency/comments/d2dq4r/to_10_crypto_exchanges_in_terms_of_web_traffic_on/

Ethereum’s De-Fi network is building out impressively:

https://twitter.com/AlexSaundersAU/status/1171272444100792320/photo/1


As has the Binance Chain ecosystem:

https://twitter.com/cz_binance/status/1172064996441767941/photo/1


Website / Utility

Bitcoin halving countdown utility:

https://www.binance.vision/halving


Interesting times indeed! See you down the crypto rabbit hole once again next week.


Note on Sources:

Twitter & Reddit (cryptos current meta-brains) / Medium / Trybe / Hackernoon / Whaleshares / TIMM and so on/ YouTube / various podcasts and whatever else I stumble upon. The aim is a useful weekly aggregator of ideas rather than news. Though I try to keep the sources current – I’ll reference these articles and podcasts etc. as I encounter them – they may have been published just a couple of days ago or in some cases quite a bit earlier.


IOTA technical analysis

IOTA seen from the temporality of 1D we can see how the structure of candles during the previous LL formed a downward parallel channel where it has finally broken it up and tested correctly to then see the current bullish impulse of the current candle which has found resistance at 0.3161, the candle is forming a doji, a bearish signal by which we must prepare for a retreat to the nearest demand level located at 0.2716, the wick has already touched that point, however, we need a candlestick approach in order to determine if the price will continue to rise beyond resistance, in the chart above I have drawn the possible trajectory that the price should follow during its advance to our first target which is located within the price range of 0.3797 – 0.4034.

IOTA seen from the temporality of 1W we can see a broader view of the current price movement, in the image above we can see how the price has formed us an HL, marked on the chart with the diagonal trend of dark blue, after two candles bullish low volume, this week the candle has “shot” powerfully, the consolidation within this range has been long throughout this year, which gives us an indicator that in a short time we could see an upward break in the resistance of the figure we see in the graph, for this to happen we would have to mark an HH and a new HL above the resistance located at 0.3161, if this happens, the alarms on a much larger next bullish move will be very high, the next profit targets are indicated within the chart, with the second target located at 0.7202 and the third target located within the price range of 0.9348 – 1.0904.

In conclusion, the IOTA price has moved very well this week, it needs to stay above 0.2716 and above the diagonal support if we want to continue seeing a next bullish candlestick, otherwise the price could fall towards the area of possible pullbacks indicated in the 1W chart, the bullish possibilities are greater than the bearish ones, as we must always be attentive to the action of the price in 1D and 4H and look for the best entry, I also recommend to be attentive to the action of the BTC price, as the price position is not yet decided, so any jolt on the part of BTC would affect the whole market.

As I always say, you have to be aware of the movement, invalidations can occur, there is no 100% reliable analysis, take your own precautions when trading.

You can follow me on Twitter: https://twitter.com/armijogarcia

Two Minute Crypto – Key Concepts 10 -What is a Decentralized Autonomous Organization (DAO)?

Please click the link below to listen to the 54th episode of my weekly crypto podcast ‘Two Minute Crypto.’ These are intended to be short, single-topic ramblings on some aspect of the cryptosphere. Comments and critiques welcome.



External Podcast Links

https://podcasts.apple.com/au/podcast/two-minute-crypto-key-concepts-10-what-is-decentralized/id1441492450?i=1000450287856

or

https://www.podbean.com/eu/pb-fe3hg-c00bc7


Transcript

What is a Decentralized Autonomous Organization (DAO)?

Welcome to Two Minute Crypto. This installment of the Key Concepts Series examines Decentralized Autonomous Organizations or DAOs. On the EOS network, the same concept is described as a Decentralized Autonomous Community or DAC. As usual, the goal is to explain this crypto concept in as simple and succinct a manner as possible. Given the unavoidable complexity involved in explaining a DAO, I highly recommend you listen to this explanation at least twice.

A Decentralized Autonomous Community (DOA) is a collective of individuals co-operating in an online environment to run and support a system or network; that system being structured around rules encoded in the software or smart contracts on which it operates. In effect, a self-organizing, digitally operating social system. Each DAO will vary in terms of complexity, scale, and goals but they all share a few key qualities.

Blockchain and Smart Contract Based

Every DOA operates on top of a blockchain whose function
is to immutably and openly record all collective decisions and facilitate some
form of transaction or data transfer utilizing a token. The token is the blood
of the system, facilitating data validation, transfer, and storage.  In addition, the moment by moment operation
of the organization is controlled by a set of smart contracts which execute
automatically once certain conditions are met on the network.              

Distributed Decision Making

The bedrock of any DAO is the distribution of voting rights beyond a central authority. The whole idea is that the network is governed by the members who comprise it – it is a bottom up approach to running an organization. Exactly how this is implemented will vary from DAO to DAO. Some may have elected boards that rotate from time to time, others may involve all members in any decision which changes the network and everything in between. Nonetheless, the core goal is to spread authority through the group. Voting outcomes are then automatically enforced or carried out by the DAO’s smart contracts.

Code as Law

A DAO will operate within a set of encoded software rules. If A then B and so on. These rules cannot simply be changed by an individual. Indeed, the parameters of change will already be laid-out within the software or smart contracts themselves. For example, a two-thirds vote may be required to change core governance. The network itself prevents ‘hijacking’ of the project as a few individuals cannot easily aggregate power or network control into their own hands.

DAOs are not meant to be unalterable and through
member consensus may evolve but they cannot simply be re-purposed without that
consensus (member agreement as predefined in the smart contracts that operate
the DAO) first being achieved. Of course, if the smart contract itself is flawed
it may result in unintended consequences such as a hack or the lock-up of funds
as famously occurred on the original Ethereum network in 2016.

Transparency

Decisions in a DAO are recorded on the network and
access to that record is freely available. Who, what, where, when, why, and how
much are all immutably entered onto the ledger of that system.

The practical applications of DAOs and DACs are just
now being explored. In theory, large scale corporations could function through the
sophisticated interaction of smart contracts and distributed governance. At the
moment, it is in decentralized finance that DAOs seem to be making great
strides. Maker DAO a project running on the Ethereum Network is an example of a
fully functional decentralized autonomous business specializing in collateralized
crypto loans. On the EOS blockchain eosDAC is in the latter stages of rolling
out a Decentralized Autonomous Community service that will, in theory, allow
the hosting and setting up of DACs tailored to different needs – an operating
system for decentralized communities if you will.

The coming years will almost certainly see a great
expansion of this new collective organizational model. How stable or viable
they will turn out to be remains to be seen.

Thanks for Listening.


Resources

Decentralized Autonomous Organization


What is a
DAO?

https://www.coindesk.com/information/what-is-a-dao-ethereum


Introducing eosDAC: DAC
Factory

https://eosdac.io/2019/07/22/introducing-eosdac-dac-factory.html

General Mills prevails in false ad lawsuit over sugar content in cereals

General Mills prevails in false ad lawsuit over sugar content in cereals (Foodnavigator USA)

  • After a three-year long class-action lawsuit, the case accusing General Mills of falsely advertising its cereals as healthy when they contain high levels of sugar has been dismissed by a federal judge in California.
  • The judge noted there was no consensus on how much sugar is healthy (the FDA hasn’t updated their definition of the word since 1994 and also has no clear guidelines on how much sugar in a product is too much).
  • He further noted that “the actual ingredients were fully disclosed” on both the front and side panel of the company’s packaging and the plaintiffs therefore could not plausibly claim to be misled about the sugar content of their purchases.

Analysis and Comments

  • While the case was dismissed a few weeks ago, it’s still worth pointing out as it is not the only one of its kind; there are two similar lawsuits filed in 2016 against cereal makers involving the same law firm and some of the same plaintiffs which are still in play.
  • There’s also a class-action complaint claiming Kellogg overstated health claims on its cereals and cereal bars that  was recently referred to mediation.
  • Another lawsuit against Post is still in court, claiming that their packaging is allegedly misleading as it states that honey is the primary sweetener when according to the plaintiffs the cereal gets most of its flavour from cane and beet sugar, brown sugar, corn syrup, malted barley syrup, and molasses rather than honey.
  • This issue is unlikely to go away anytime soon (even though the ruling may speed up the closing of some of these cases), as breakfast cereals are a major source of free sugars in children. Sales volumes are likely to continue to go down because of the consumer backlash at their high sugar content.
  • Currently, in the majority of countries it is mandatory to have nutritional information for food and most drinks. However, the problem is that for the average consumer the data is meaningless because of its complexity. In the long term, we think that there is a strong possibility that graphic health warnings and traffic light labelling could be used for high-fat sugar and salty (HFSS) food and drinks.

Overwatch League announces multi-year deal with Kellogg Company

Overwatch League announces multi-year deal with Kellogg Company (Esports Insider)

  • Activision Blizzard has announced Kellogg Company as a new multi-year partner of its esports Overwatch League (OWL).
  • The deal will last through 2021 and includes co-marketing initiatives with the company’s Pringles and Cheez-It brands, which will be the presenting sponsors of the halftime show and the highlights segments during this year’s OWL finals.

Analysis and Comments

  • The deal is a further sign of the growth on eSports monetisation, showcasing the rapidly increasing number of non-endemic brands that are willing to put marketing dollars into eSports.
  • eSports, while still under-monetised, continues to be one the most high profile platforms for games companies to advertise and broaden their audiences, enabling key beneficiaries such as Activision Blizzard, Ubisoft, EA etc. to increase engagement and publicity for their games.
  • Given recent structural changes within high-profile eSports such as League of Legends and Overwatch (franchising, home and away games, regular season play etc.), we think we could see eSports becoming a profit generator for the games developers (rather than just a marketing tool) sooner than expected.
  • Notably, MTG Esports, one of the largest US based businesses, recently reported huge growth in its eSports league (ESL). Over the course of the first seven months of 2019, ESL’s data shows that unique users (+90%), hours watched (+190%) and video views (+55%) all significantly increased as a result of fans tuning into properties such as ESL One, Intel Extreme Masters and ESL Pro League tournaments, shattering the numbers recorded in 2018.
  • It is possible that we could see an professional (multi-game) eSports teams/organisations become sufficiently profitable that they could look to go public, which could materially change industry dynamics.

Activision’s Share Price

iShares 20+ Year Treasury Bond ETF, TLT…Long Trading Set-Up

On Tuesday the Fed Powell will discuss US monetary policy and on Weds will announce whether he is keeping interest rates on hold or dropping them. In July Fed Powell lowered interest rates for the first time in a decade. Wall Street is expecting the same on Weds, pricing in an 86% chance of a quarter-basis point cut.  If Fed Powell doesn’t continue to cut rates, many on Wall Street (and Trump) are saying the Feds will cause the next recession.

Interest rates and bond prices move in opposite directions. When interest rates fall, bond prices rise and when market interest rates rise, bonds fall (which is known as interest rate risk).

Lets say a treasury bond offers a 5% coupon rate, and one year later, interest rates fall to 4%. The bond will still pay a 5% coupon rate, making it more valuable than new bonds paying just a 4% coupon rate. If you sell the 5% bond before it matures, that bond will be in demand, so that bond will sell at a higher price. But what if interest rates rise from 5% to 6% If you sell the 5% bond, it will be competing with new treasury bonds that offer a 6% coupon rate. That 5% bond will be in less demand and will sell at a lower price.

The iShares 20+ Year Treasury Bond ETF (TLT) is seeks to track the investment results of an index composed of U.S. Treasury bonds with remaining maturities greater than twenty years.

So, if Treasury yields are about to fall, that should mean that bond prices are about to rise. Similarly to the downtrend in place for yields that has yet to be broken, the 20+ Year Treasury Bond ETF (TLT) – despite selling off last week – is still above the uptrend that has been in place for most of the past year.

As Worth pointed out, each time the TLT has come close to that trend line, it has bounced off of it to the upside, and he’s wagering on it happening again.

“The betting is that TLT is going to be good for a bounce. So, I don’t see rates going more than about 1.95%, we’re close enough at this point. I think one wants to start rebuying TLT,” Worth said.

carter tlt chart 3

Source

So based on the monthly chart Cart Worth’s trendline is just below the Gap Fill. However, the chart suggests to wait for price to come down to the monthly demand at $131.50 and go long.

This post is my personal opinion. I’m not a financial advisor, this isn’t financial advise. Do your own research before making investment decisions.